The purpose of the Foundation is to continue the work begun by Carl and Ottilia Jacobsen in the service of the arts by the establishment of Ny Carlsberg Glyptotek and other museums, the acquisition of works of art, the construction of monumental buildings, etc. and otherwise to foster and promote the knowledge and study of the arts and art history with the aim of developing and satisfying the appreciation of and desire for the arts in Denmark.

The grants given by the New Carlsberg Foundation fall into three main categories: donations of works of art to museums, decorative projects and art research, while a non-earmarked fund is available for other art-related purposes. The foundation rests on the fundamental belief that art plays a major role for people’s ability to engage with the world in a critical and nuanced manner. Therefore, art should be made accessible to all – regardless of age, ethnicity and educational background.

In addition to the grants, the foundation’s board also offers advice, in particular to museum leadership, and generally strives to be a forum for the arts, where experiences can be exchanged, and new initiatives emerge.
Substantial annual donations reflect the New Carlsberg Foundation’s special obligation to the New Carlsberg Glyptothek, which was founded by Carl Jacobsen and opened in 1897. The board members of the foundation also serve on the board of the New Carlsberg Glyptothek, and the chairman of the foundation is also the chairman of the board of the Glyptothek.