Everyone can be happy. Everyone can be inspired by the millions of stories on happiness. Everyone can pursue our own happiness in life and share them with others.

Our mission is to offer high quality digital media contents on happiness and happiness related goods and services in order to reach a combined market of hundreds of millions online Chinese and Danish digital media users.

Our vision is to increasing people’s happiness through communicating, learning, acting and sharing from real examples in China and Denmark; to create one of the best nation to nation digital gateway for better and more effective country branding; to promote greater understandings and appreciations between China and Denmark through meaningful economic, social and cultural interactions on happiness.